Do you already know how Snapchat works?
In general, it is an application to share photos and videos with friends.
The particularity of Snapchat is that those photos and videos are automatically deleted just seconds after being sent, both from the sender's device and the recipient. That is, that content that you send to your friends will never be seen again.
The original idea of Snapchat was that very close friends could share photos with each other. In fact, the application works well for that audience and has been growing around the world with millions of active users per month.
This growth caught the attention of companies and caused them to turn to Snapchat as an alternative means of online marketing. Before you start using Snapchat for your brand, it's important to consider if your target audience is there. The app primarily appeals to younger audiences and mostly made up of women.
If that is your case, we advise you to take into account the information that follows and the advice we give you to use Snapchat in your business. Let's go!
Statistics on Snapchat -. 70% of your audience is female. -. The vast majority of people who use Snapchat (71%) are under the age of 25. -. Users of this application send, on average, 400 million snaps (photos and videos) daily. -. Snapchat is the third most important social network within the segment of users between 18 and 34 years old, behind Facebook and Instagram.
Tips for using Snapchat in your virtual store
1. Use other social networks to promote your new account To conquer your first followers on Snapchat, you will have to appeal to the other social networks in which you have a brand presence.
For example: if you have a good fan base on Facebook, you can announce that your company now has a Snapchat profile so they can start following you there.
Write a message that generates curiosity in your audience, offering an exclusive offer or novelty that can only be accessed within Snapchat.
2. Create photos and videos showing the preview of new products If you are about to launch a new product, why not use Snapchat and show a preview for your customers? As the content will be deleted after being viewed, you can use photos and videos to present small details about the news and arouse the curiosity of your followers. Remember that you can choose the duration that your image or video will have, being able to reach a maximum of ten seconds per snap.
3. Offer discount coupons One of the most popular strategies for Snapchat ecommerce sites is offering discount coupons.
Make an image for the coupon and send it to your fan base on this social network. Keep in mind that the information must be clear and straight to the point, since it will only be visible for up to ten seconds.
4. Use the 'My story' functionality
Through the "My story" section, you will be able to share a series of photos and / or videos with all your followers-clients at once. The content will be available to your audience for 24 hours.
This resource is useful if you want to keep a kind of photo / videolog of your day to day. In the case of a virtual store, for example, you can share photos from 'behind the scenes'. 🙂
Other strategies for using Snapchat
In addition to the tips we gave you above, you can take note of other strategies to make your Snapchat profile a success:
* Interact with your followers: how about sending a snap for your contacts saying that the first one to respond wins a special discount on a product?
* Introduce new team members: This is very good advice for large stores, which already have a team with several members. It is simple, interesting for others and requires very little work.
* Make reports to analyze your performance: the application shows the number of times each snap was seen and the name of the user who did it. This can be interesting to create a closer and personal relationship with your clients. Put together a spreadsheet and follow these metrics!
* Research how other brands use Snapchat: There are many brands, especially in the United States, that are turning to this application to promote their products.
Synthesis
I hope these tips are useful to you and that you can evaluate whether or not you have Snapchat in your business.
Remember: if your audience is young and your brand's profile adapts to this social network, it makes sense for you to think of some application-specific digital marketing strategies.
Did you like these tips? See you next week for more tips to use social networks and make money or promote your business. 🙂
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