Get to know more about Instagram TV

Some time ago, Instagram launched the Instagram TV (IGTV) mobile application to create and broadcast videos that are longer than what was allowed up to that point.

Those videos have certain characteristics:

- Its duration is from 15 seconds to 30 minutes (and up to 1 hour if the account is verified).

- The format is vertical.

- Its size is 1128 x 2008 pixels.

This application competes directly with YouTube which, to date, does not offer the possibility of watching videos vertically.

IGTV is very easy to use: it works as a free application that can be used both inside and outside of Instagram and where, as soon as the user enters, content of the people or brands that he follows and that he considers relevant to him begins to be reproduced (here too the Instagram algorithm that we told you in the previous section applies).

The difference with respect to YouTube that is committed to the verticality of the format. An aspect that breaks with the rules of the game imposed by the great video portal so far.

Understanding what Instagram TV is is as simple as imagining a social platform where you can share and watch videos. Nothing special.

However, it has the advantage that, unlike current videos or stories, IGTV allows you to upload long videos of up to an hour. With the premise that these contents will not disappear after 24 hours. Although at the moment you can only upload videos of between 15 seconds and 10 minutes. Second, the videos are uploaded in full screen and portrait format. Something that automatically generates comfort for the user. And as you know, the simpler something is for the user, the more engagement you will generate.

Finally, the way in which the content is reproduced is very important. Unlike YouTube, where the platform requires a search to find specific content, IGTV is played the moment you open this tool. That is, it happens the same as when you turn on the television. Although that does not mean that you cannot search within IGTV.

Please note that each IGTV channel is linked to a real Instagram account. Which means that all your followers have the ability to reproduce the content you upload. As you can imagine, Instagram TV is a most powerful weapon for influencers. In fact, those who in their day decided not to have a YouTube channel, now have a very similar, simple and comfortable alternative.

This is another key on what is Instagram TV, how and who is going to take advantage of the new Instagram functionality. After all, they don't even need great efforts to record. They don't require editing programs for the content to be optimal unless the video is long-lasting and is worth editing to generate greater engagement. However, as you can see in the example, it can be used to make small tags to engage the audience. Create bonds, be closer, etc.

Would you like to get going too?

Record a video and let's go!!